We focused on old newspaper used to wrap vegetables with. Newspaper was used for good reasons – for its moisture retention quality which helps keep vegetables fresh longer and for its reuse value. Under the Newspaper for New Paper project we utilised what was already there – the newspapers – and added an element of design that would be playful and make people smile… both those selling the vegetables and those buying them. By re-using old papers that would be thrown away, the project was friendly to the environment as well as to the budget. By simply adding colourful dots or stripes to the old paper we came up with a totally new package design.